Attend SoCon2011 to hear world leading brands discuss their journeys in social media marketing

Agenda

8.30 - Arrive: Delegates Check in, Tea & Coffee, Muffins & Pastries

Building and nurturing online communities

9.00 - 9.45 Gillian Muessig, President & Co-Founder, SEOmoz Communities: When Personal and Corporate Values Merge

9.45 - 10.15 - Andrew Smith, Social Media Manager, The Football Association Reaching and engaging fan communities.

10.15 - 10.45 - Richard Dennys, Chief Marketing Officer, Qype Building Europe's leading consumer review site

10.45 - 11.10 - Morning Refreshments

Driving consumer engagement through social media, apps and social gaming

11.10 - 11.40 - Nick Bennett, Managing Partner, STEEL Being more sociable and the importance of 4,170

11.40 - 12.10 - Matthew Hawn, VP Of Product, Last.fm

12.10 - 12.40 - Karl Havard, Director Of Digital Strategy, Wunderman The Social Consumer Journey, Measuring The Impact

12.40 - 1.05 - Panel Discussion: How do you identify advocates and engage audiences of consumers online? what are the best practices? who's doing this well? what are the best examples of brands who are getting this right?

Ritch Sibthorpe (Warner Music Group), Richard Dennys (QYPE), Andrew Smith (The Football Association), Gillian Muessig (SEOmoz), Andy Hinder (STEEL), Ross Breadmore (NixonMcInnes)

1.05 - 1.15 - Sponsors 60 Second pitches

1.15 - 2.15 - Lunch Break – Fork Buffet

Monetising Social Media

2.15 - 2.45 - Tejal Patel, Global Social Commerce, Nokia Planning an effective social commerce strategy

2.45 - 3.05 - John Horsley, Chief Networking Officer, Ace-A-Metric, Founder Digital Marketing (Linkedin) How advocacy marketing is creating enormous opportunities for brands, social networks and group owners

3.05 - 3.25 - Panel Discussion: What metrics apply to measuring the success of a social media campaign? How are businesses monetising social media? How's ROI measured and attributed to social channels?

Tejal Patel (Nokia), James Gibb (Dell), Brendan Dineen (IBM), Ged Carroll (Ruder Finn), Karl Havard (Wunderman), Andrew Spooner (Microsoft)

3.25 - 3.45 - Afternoon refreshments

3.45 - 4.15 - Ritch Sibthorpe, Vice President, Digital Marketing & Content Partnerships. Digital Vegas: Ideas, execution and the power of collaboration in the digital age.

4.15 - 4.45 – Andrew Spooner, Creative Technologist, Microsoft The Internet Of Connected Things

The Future Of Business Is Social

4.45 – 5.10 – Antony Mayfield, Author & Founder, Brilliant Noise
Social Superheroes and Networks Thinking: How to make social business a reality

5.10 – 5.35 – Will McInnes, Founder, NixonMcInnes
Discusses his points of view on the future of business being social

5.35 - 5.45 - Closing Remarks, Wrap Up & Takeaways

5.45 - 6.30 - Drinks, Networking & Follow Ups

After Show Party

7.00 – 11.30 - Attendees have the opportunity to continue networking at the SoCon2011 after show party. Hosted at Jet Lag, 125 Cleveland Street, London, W1T 6QB UK